Faq's Pay Per Click Management

PPC refer to Pay per Click Marketing and considered as most effective online marketing method. It is the quickest approach to bring visitors to your website. Today, almost all major search engines Google, Yahoo, Bing offer Pay per Click Marketing options. Web portal India ensures for most favorable results, combines Search Engine Marketing methodologies to Pay per Click Marketing. We will provide you daily and weekly lead tracking and reporting facility via phone calls, emails.

How does pay per click work?

A pay per click advertising campaign is easy to start. You will open an
Account and deposit some money as a starting balance with the search engine company that you are advertising with. To start you enter your site's URL, title and description and bid on relevant keywords. A site selling costumes would bid on keywords such as, “costumes," "ladies costumes," "mens costumes "etc. When someone searches for “costumes “the details of your site appear, in the form of a search result with the URL, title and description you entered. If they then click on your listing, your account is debited the amount you have bid on that keyword.

How much do the bid prices cost?
SEO v PPC - Should I choose SEO or PPC?
SEO we consider as a best practise approach that should be considered when building a web site and also on an ongoing basis, a bit like online PR really. We always work on our own sites SEO and it produces steady amounts of traffic and leads for us. SEO is also great for the long term as ultimately the traffic is free when top positions have been achieved.

On the other hand PPC service is not free of cost. If works according to you.
PPC is more like direct marketing. You choose your keywords you want to appear for, when to appear for them, what your listing (sales message) says and how much traffic you receive. It allows you to instantly change things based on what is working and what isn’t.

Is this the same as search engine optimization (SEO)?

No. Website optimization or search engine optimization (SEO) is a collection of techniques and methods involving manipulating the content on your web site, your web sites structure and coding and also other factors such as link building. The idea of SEO is to make the search engines a) find your site and b) recognize it as important enough to display as a search result.
SEO can be very effective if done well but cannot guarantee position and may take months to have an impact on your search engine positions.